FOUR main drivers that will redefine The way we move
NEW MOBILITY UTOPIA: a look into the not to far future
The technological backbone of our transportation industry has not significantly changed since the end of the 19th century. But technology and people have. As less people drive – buying less cars, using less gas, producing lower pollution and noise, cutting tax revenue, demanding fewer parking space, all based upon data and software – a wide range of industries will be involved. Instead of watch-and-wait, we help you prepare for tectonic shifts, that are way beyond trends:
The electrification of the powertrain has lead to the generation of a completely new value chain from energy production to automotive after sales. Companies have to acquire new skills or are being pushed out of the market. It was never easier to build a car while profit margins drop.
Owning a car is expensive – and increasingly losing importance: Ride sharing, hailing, pooling, micro-mobility and the uprise of vertical mobility are shaping the face of transport – all based upon software and data. As people buy services instead of cars, OEMs will need to re-define their roles.
With the uprise of driverless vehicles, new car sales drop to a third compared to today’s level. Data-driven consumer insights enable new market entrants to take the lead. And while UX services become key selling feature, hardware is pushed to the sidelines.
For many decades our urban planning was devoted to cars. As we got used to noise damage and air pollution we have forgotten that living spaces should be designed for humans. The growing awareness of environmental problems has massive impact on future mobility: it puts human needs back centre stage.